Omnicom Revenue Grows, but Publicis Merger May Slide to Third Quarter
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Worldwide revenue at Omnicom increased 2.6% to $14.6 billion in 2013, the company said Tuesday morning, and grew 2.9% to $4.06 billion in the fourth quarter compared with the period a year earlier.
Omnicom owns creative agencies TBWA Chiat Day, DDB, BBDO; media buying and planning shops PHD and OMD; and PR shops Fleishman-Hillard and Ketchum, among others. It is in the midst of preparations to merge with Publicis Groupe to create the world’s largest agency holding company by a large margin.
The merger now looks likely to take longer than originally anticipated and drag beyond the second quarter of this year, Omnicom said. Last summer, when the deal was announced, the companies hoped to complete their merger by the end of 2013 or within the first quarter of 2014. They passed the antitrust test in the U.S. in November and gained approval from the European Commission in January but are still waiting to hear from Chinese regulators.
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