Integral Ad Science Acquires Simplytics To Extend Anti-Fraud Capability To Mobile
Posted in: Uncategorized
Integral Ad Science — a five year old company which started out in ad verification before expanding to viewability and fraud detection — has acquired UK-based Simplytics, a mobile ad server and analytics platform with a staff of 10, the company announced Tuesday.
The move will enable Integral to extend its offering to mobile, with the hope that it will soon be able to monitor and take action against unsafe, non-viewable and fraudulent inventory across screens.
“What this acquisition allows us to do is offer the same level of transparency in mobile that we’re able to offer in display and video,” said Integral CEO Scott Knoll in a phone interview. “By transparency I mean: Was my ad served to a human? How long was my ad seen for? Is it on content that I’m comfortable with?”
Post a Comment