Feb
07
BMW to Unveil Campaign for i Brand During Opening Ceremonies
Posted in: UncategorizedBMW plans to debut its i sub-brand during the opening ceremony of the Winter Olympics tonight.
The first of three i TV commercials from agency KBS+ will feature the i8 plug-in hybrid super car.
The commercial called “Hello Future,” uses the theme and words from “2001: A Space Odyssey,” to position the i8 as a futuristic vehicle. The 1964 book envisioned what the future in 2001.
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