Crime-Centric HLN Repositions Itself as Hub for Social Media and Millennials
Posted in: UncategorizedCNN sibling HLN is repositioning itself as a home for the social media generation, the network said Monday, trying to reach millennials by adding a TV component to the content they consume all day elsewhere.
HLN has been known for its coverage of high-profile criminal trials, most recently seeing huge spikes in viewership during Jodi Arias murder case. But covering court cases isn’t an appealing business proposition, CNN Worldwide President Jeff Zucker said late last year.
HLN will now focus on curating news from across all social platforms, with headlines based on what’s trending, being shared and going viral on across platforms, Exec VP-General Manager Albie Hecht said in a statement from the network.
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