Feb
10
What Microsoft’s New CEO Means for Its Ads Business
Posted in: Uncategorized
Microsoft’s newest CEO is not likely to kill the company’s advertising business. Quite the contrary, it may receive new life.
Last week Microsoft named 22-year veteran Satya Nadella the successor to outgoing chief executive Steve Ballmer. As with the introduction of any new regime, the appointment raises questions regarding the company’s focus moving forward and whether businesses not fitting that focus will be divested.
Mr. Nadella most recently oversaw Microsoft’s profitable cloud-computing business and has said he will emphasize that and mobile. But what about advertising? Will he continue Mr. Ballmer’s pruning of its profit-eating ads business and cut it off entirely?
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