Feb
07
Coca-Cola’s Super Bowl Controversy Shows the Risks of Going Total Market
Posted in: UncategorizedWhat possibly could be construed as offensive about “America the Beautiful” sung by a chorus of Americans? When they are singing in a language other than English. That was Coke’s Super Bowl ad — “American the Beautiful” sung in seven languages — and it has stirred serious anger among conservative pundits and viewers, generating reactions including the hashtag #BoycottCoke, which trended on Twitter immediately after the game.
Here’s the ad again:
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