Six Things You Didn’t Know About SapientNitro’s Gaston Legorburu


SapientNitro Worldwide Chief Creative officer Gaston Legorburu has widely been credited with upping the creative ante at the agency, largely through his philosophy of treating digital with as much care and craft as any other creative

medium.

Under him, Sapient has made moves in Latin America — it recently bought Miami-based La Comunidad — as well as elsewhere in the world, with acquisitions in Germany and the United Kingdom. And in terms of the work, the shop is starting to make more of an impact in the creative space, with work for Fiat, Home Depot and the X Games.

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