Feb
05
Why The North Face Made Chinese Customers Run the Gantlet
Posted in: Uncategorized
China’s outdoor sporting industry is still young. But as its megacities grow more crowded, fast-paced and polluted, the idea of getting back to nature is catching on.
The North Face is tapping into that.
The brand saw China sales growth up more than 20% in 2013 from 2012, said Neville Lin, The North Face’s Asia Pacific marketing director.
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