New Beer is #NotForGays in Protest at Russian Laws


Controversial craft beer brand BrewDog is protesting Russia’s anti-gay laws with a new product, called “Hello, My Name is Vladimir,” promoted with the hashtag #NotForGays.

Just days ahead of the start of the Sochi Winter Olympics, the new beer has gone on sale in bars as well as online. BrewDog, based in Scotland, delivers globally and will donate 50% of profits to support charitable organizations that, it says, “support like-minded individuals wishing to express themselves freely without prejudice.”

BrewDog claims it has sent a crate of the beer to the Kremlin, and explained in a blog, “This beer is brewed with Limonnik berries. We heard they’re great for improving sexual performance, so we’ve sent a case to the Kremlin as we suspect there is someone there who would appreciate a little helping hand.”

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