Feb
03
Mullen Is No. 2 on Ad Age’s 2014 Agency A-List
Posted in: Uncategorized
On the wall at Mullen’s Boston headquarters is a large, handsome black stallion. He symbolizes the shop’s quest to be not the most popular agency in adland, but the one that surprises marketers and competitors to pull off big wins and unconventional campaigns.
If 2013 is any indication, though, the days Mullen can call itself a dark horse are numbered.
The agency beat out stiff competition to emerge in one of the highest-profile pitches of the year, luring American Honda Motor Co.’s Acura business from longtime incumbent RPA.
Post a Comment