BBDO New York Is Creativity’s Agency of the Year
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BBDO New York puts to rest the question of whether a big shop can do game-changing creative.
At one time, BBDO New York was the biggest thing in TV advertising, ruled by the mantra of its late great Chairman Phil Dusenberry: “The work, the work, the work.” Those words remain the agency’s mission statement today, yet “the work” has come to represent so much more.
Last year the work evolved to mean six-second homemaking tips; a Werner Herzog documentary; a robot rock concert; a hot-potato food truck; a peace treaty between pugilist enemies; and a wheelchair basketball game. Together, these ideas yielded the most innovative, entertaining and daring oeuvre from any one agency in the last 12 months, earning BBDO New York the title of Creativity Agency of the Year.
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