Feb
03
LatinWorks Is No. 9 on Ad Age’s 2014 Agency A-List
Posted in: Uncategorized
LatinWorks generated impressive revenue growth of 32% in 2013. But the real story is how those billings broke down: 59% U.S. Hispanic work and 41% total market, meaning work that addresses the general market and multicultural consumers. Just a year earlier, the split was 82% Hispanic work and 18% total market.
The total market is a destination the ad industry is moving toward,” said Sergio Alcocer, LatinWorks’ president and chief creative officer. “It will be a reality, not an alternative.”
Consider AT&T, which selected LatinWorks after a pitch against general-market agencies to launch a pre-paid wireless brand called Aio Wireless. The business, LatinWorks’ largest win in its 15-year history, now represents 21% of the agency’s revenue.
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