Hasta La Creative!

Droga5’s heart is in its New York kitchen. It’s there that the shop provides dinners every night at 8 p.m. It’s where Pizza Thursday is celebrated. It’s where the shop gets to use the main components of its “new staffer” welcome kits (hot sauce and placemats, along with relevant information about the company). It’s where the agency will toast this year’s agency A-List honor.

And when the shop moves its 240 employees to a new, 90,000-square-foot space on Wall Street, Droga5 will place its kitchen near a stairway connecting the two main floors.

That kitchen-table approach is emblematic of how Droga5 works, even as it expands from small shop to an international force to be reckoned with. Newly minted Chief Creative Officer Ted Royer describes the culture the agency tries to retain as having “funkiness” and “scrappiness.” Droga5, though, is far from an underdog, posting a healthy 40% U.S. revenue growth in 2013, the shop’s seventh straight year of more than 30% growth.

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