Hasta La Creative!

Corporate and business advertisers who value their Chinese, Vietnamese and Asian customers often create advertisements ringing in the Asian Lunar New Year. The celebration begins this year on or around Jan. 31, with many of the advertisements focusing on the symbolism behind the new year’s Asian zodiac icon, the horse.

If your child is born between Jan. 31, 2014, and Feb. 18, 2015, he or she would be a horse. Although exact dates vary from year to year, people who are born in 1930, 1942, 1954, 1966, 1978, 1990, and 2002 are probably horses.

A few fun characteristics, based on folklore and superstition, that are attributed to people born in the Year of the Horse: They tend to be clever but stubborn, fiercely independent, narcissistic and flamboyant. They need to spend money to impress others and call attention to themselves.

Continue reading at AdAge.com