Microsoft Set to Begin Massive Cross-Discipline Agency Review


Microsoft is poised to begin a review of its $1.3 billion marketing business in an effort to find a holding-company solution, according to people familiar with the matter. The global pitch will likely encompass disciplines including media, creative and digital, the people said.

A Microsoft spokeswoman declined to comment directly on the plans being described. “We regularly evaluate our agency mix as a business best practice to ensure we retain the services that best fit the needs of our evolving business,” she said in an email.

Word of the preparations comes six months after Microsoft’s Mark Penn and Tami Reller took over a new centralized marketing group, and as the company continues to seek a CEO to succeed Steve Ballmer.

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