Hasta La Creative!

Burger King and its lead agency Mother have parted ways.

Mother has been the agency-of-record for the chain since February — an appointment made year and a half after it began working with its then-lead agency, McGarryBowen — but has been working with the company for more than two years. The split was believed to have been spurred by creative differences. Mother declined to comment, beyond stating that the split would not result in any layoffs at the shop.

The latest campaign from Burger King — promoting a dollar item and a breakfast product — was instead created by West Coast indie agency Pitch. The shop has worked with Burger King for years on kids’ marketing but has steadily picked up more general market work over the last year.

Continue reading at AdAge.com