Envelope Please, the 2014 Flavor of the Year is
Posted in: UncategorizedNext year could be the year of the blackberry. Not the struggling smartphone brand — the actual berry.
Firmenich, which supplies flavors to food and beverage companies, has named the “subtly sophisticated, bite-sized beauty” its flavor of the year for 2014, citing the blackberry’s abundance of antioxidants as well as its “delicate nuances” and ability to “surprise the palate with every bite,” according to a statement.
It’s only a prediction, of course. But Firmenich, which analyzes thousands of flavor profiles each year, has a pretty good track record. The global business-to-business marketer predicted lime as its flavor of the year for 2013. And lo and behold, new products launched globally with lime flavors jumped from 725 in 2012 to 873 in 2013, which was up from 656 in 2010, according to Firmenich, citing data from market researcher Mintel.
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