Hasta La Creative!

Yahoo’s stocking may feel a bit light this Christmas, particularly compared to Google, Facebook and even Microsoft.

Having long been the country’s second-largest ad seller, Yahoo will cede share of net U.S. digital ad revenues to Facebook and Microsoft this year and fall to fourth, according to the latest estimates from eMarketer.

Yahoo will take home 5.8% of the $42.6 billion to be spent on U.S. digital advertising this year, the research firm forecasted on Thursday. By comparison Facebook and Microsoft will bank 7.4% and 5.9%, respectively. Google retains the lion’s share of net U.S. digital ad revenues at 39.9% of the pie.

Continue reading at AdAge.com