Facebook Hires Former Apple Ad Exec Scott Trattner as Executive Creative Director
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Former TBWA/Media Arts Lab Executive Creative Director Scott Trattner has joined Facebook as executive creative director, the company announced today.
Mr. Trattner will be managing Facebook’s growing in-house creative team, currently consisting of about 15-20 staffers. Although Mr. Trattner has an agency background, Facebook will not be going into the agency business. But given his background working with a major digital and consumer electronics marketer, Mr. Trattner’s hire suggests that Facebook is continuing to invest heavily in its own marketing and creative. It follows the company’s recent appointment of first-ever CMO Gary Briggs from Motorola/Google in August.
“Facebook’s brand is unique, young and inspired by the hundreds of millions of people who connect with it every single day,” said Mr. Trattner in a company-provided comment. ” It’s an opportunity to work with a fascinating global brand, and an excellent team led by [CMO] Gary Briggs and [Senior Director of Product Marketing] Rebecca Van Dyck.”
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