Hasta La Creative!

Leo Burnett Chicago (and, we hear, New Zealand digital shop Resn) have created the Holiday Home Decorator for Allstate.

The site lets you enter your home address or use a standard house, and then decorate with a number of items including lights, candles, trees and presents. You can also control the intensity of the snowfall. Depending on your actions, you will be interrupted by a different kind of mayhem, which acts as an extension of a readily recognizable Allstate campaign. If you put up a bunch of lights, for example, you’ll probably get faulty wiring that causes the house to catch on fire. It’s a fun little diversion, and probably the only holiday site that will let you burn your house down. What’s not to like?

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