Where Is Social TV Heading in 2014?
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As we wrap up 2013, it looks like social TV is being pushed to its tipping point. Not only are we starting to find hard evidence proving the powerful return on investment of second-screen and social TV, we’re seeing real-time insights into what viewers are actually watching. Let’s take a quick look back at some key moments in 2013 and see if we can divine what 2014 will have in store.
Prediction 1: Big boys grabbing all the toys. Throughout 2013, we’ve had flurries of mergers, acquisitions and partnerships in social TV. Over the last few weeks, it’s become a blizzard. With increased validation by multichannel video programming distributors, the market is finally showing signs of maturation.
GetGlue was acquired by i.TV in November. Then i.TV, whose platform enables content discovery for AOL, Huffington Post and Entertainment Weekly, received funding from DirecTV earlier this month.
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