Dec
16
Y&R Copywriter in Indonesia Dies After Tweet About Overwork
Posted in: UncategorizedOn Saturday, young Y&R Indonesia copywriter Mita Diran posted a complaint on Twitter: “30 hours of working and still going strooong.”
Soon afterward she collapsed. She died the following day.
The social network quickly lit up with condolences, along with messages from advertising staffers urging each other not to overwork themselves and demanding change in the industry. “This is insane — no campaign is worth this,” wrote one Dubai-based Twitter user, adding, “We’re not curing cancer, it’s just advertising.”
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