Hasta La Creative!

For a movie fan with cash to burn, “The Hobbit: The Desolation of Smaug” offers the chance to drop almost $40 before even getting to the snack bar.

So-called super tickets for the second film in Peter Jackson’s trilogy, opening at midnight in the U.S. and Canada, include a seat in the theater plus an advance online copy for mobile or home viewing and an online version of the first picture, “The Hobbit: An Unexpected Journey.”

Time Warner’s Warner Bros., the distributor, and two of the largest North American theater chains, Regal Entertainment Group and Cineplex Inc., are using “The Hobbit” deal to squeeze out extra revenue at a time when U.S. movie spending shows little growth. Exhibitors, who are opening more large-screen cinemas with reclining and reserved seating and with better sound, get some of the added revenue.

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