Dec
10
What Does CEO Shift Mean for GM Agencies?
Posted in: UncategorizedWith the naming of Mary Barra as the CEO of General Motors, the first question for adland — as is often the case with executive changes — was, “What does this mean for agencies?”
As of Jan. 15, 2014, the 51-year old Ms. Barra will succeed current CEO Dan Akerson, 65, who’ll retire early to care for his cancer-stricken wife.
But will that bring changes on the Detroit automaker’s $3 billion U.S. ad budget?
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