Dec
10
CBS Chief Les Moonves Still Wants to Charge for Ads a Month Later
Posted in: UncategorizedCBS Corp. CEO Leslie Moonves said again that the broadcaster will eventually get advertisers to pay for commercials that are viewed as long as a month after they originally air.
Marketers now typically pay for commercial viewing over three days, a standard known as C3, and broadcasters are trying expand that to C7. But earlier this year Mr. Moonves went far beyond that to pitch C30.
He pressed that case on Tuesday at the annual UBS Global Media and Communications Conference.
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