Dec
09
10 Things You Should Know About the Global Ad Market
Posted in: Uncategorized
Spin the globe in 2014 and you’ll see positive signs for advertising across the planet. Ad spending finally is on track to increase in all regions, and the pace of global spending is picking up. Here are 10 points to keep in mind about the worldwide ad market.
Insights gleaned from a forecast that Publicis Groupe’s ZenithOptimedia is releasing today:
Global ad spending is gaining momentum. Worldwide spending will rise a robust 5.3% in 2014 and 5.8% in 2015 and 2016, up from 3.6% in 2013. Put another way, the ad market next year will essentially match its pre-recession growth rate (5.4% in 2007).
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