Brazil Kicks Off Tourism Promotion In World Cup Countries
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Brazil’s government tourism authority Embratur took advantage of today’s live World Cup draw to start targeting online videos at potential visitors to Brazil from key tourism markets. The draw, eagerly awaited by soccer fans around the world, places the 32 national teams in 8 groups and determines which teams will play each other first, and in which of the 12 Brazilian cities that will host World Cup games starting in June 2014.
Embratur worked with Sao Paulo agency Neogama/BBH to create videos for each of 13 key tourism countries that have teams playing in next year’s World Cup in Brazil. Each video is narrated by a native of that overseas market who happens to live in Brazil, talking about the charms of the city that his country’s team will play its first World Cup game in.
Because no one knows the outcome of the drawing in advance, Neogama had to shoot one-minute videos for each of the 12 host cities for all the key countries. They include the U.S., five European and five Latin American countries, and Japan. An additional film, covering all the host cities, will be used in the other countries participating in the World Cup with the exception of Iran, which doesn’t allow online media.
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