Dec
05
Mimi Foundation: If only for a second
Posted in: Uncategorized
20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013
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