Coming Soon to Liquor Stores Near You: Ron Burgundy Scotch
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The “Anchorman” movie marketing hype machine will soon be charging into liquor stores.
Booze marketer Riviera Imports is releasing a new Ron Burgundy-branded Scotch called “Great Odin’s Raven Special Reserve” to coincide with the upcoming release of “Anchorman 2: The Legend Continues,” starring Will Ferell. The marketer in an online newsletter described the brand as “a great opportunity to sell a high-quality product and embrace a promotional wave spearheaded by one of the funniest characters to hit the big screen in decades.” Orders from stores will be shipped with stand-up displays of Ron Burgundy, according to Riviera.
Riviera, whose portfolio includes brands such as Molly’s Irish Cream and Pride & Clarke Vodka, did not immediately return requests for comment. Riviera is part of Manhasset, N.Y.-based MHW.
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