Nov
21
Kia Plans Super Bowl Pitch to Introduce K9000 Flagship Sedan
Posted in: UncategorizedKia Motors plans to return to the Super Bowl next year with new advertising to help launch its new K900 rear-wheel drive flagship sedan in the United States.
The car was introduced Wednesday at the Los Angeles Auto Show. The Super Bowl, airing next year on Fox, will run advertisers $4 million for 30 seconds of commercial air time.
Kia’s new flagship hits showrooms in the first quarter of 2014 with an entry price of around $50,000 for K900 models equipped with a base 3.8-liter, V-6 engine, said Michael Sprague, executive vice president of marketing for Kia Motors America.
Post a Comment