Hasta La Creative!

If HealthCare.gov were the product of a private-sector entity, it’s likely that things would be playing out differently in the wake of its disastrous rollout. The figurative streets would be paved with figurative blood as heads rolled, legal action might be in the offing and competitors would definitely be jumping on the opportunity.

But it turns out that at least one company is taking advantage of the situation, if ever so gently.

Wellmark Blue Cross Blue Shield is running a trio of ads in Iowa and South Dakota that make a simple, clear case: “Things don’t always work like they’re supposed to do. Good thing the government exchange isn’t the only place to buy health insurance.” The closing pitch. “Just visit Wellmark.com/simple or call today.” Not only does the website have the word “simple” in its address, it actually works.

Continue reading at AdAge.com