Hasta La Creative!

Chevrolet and Major League Baseball probably made the prudent call to cancel its “Silverado Strong” World Series promotion. With critics claiming it was too similar to the “Boston Strong” mantra adopted by the city after the Boston Marathon bombing, it could have erupted into a social-media firestorm.

But even Hill Holiday Chairman Mike Sheehan, who led the effort to create the One Fund Boston charity that’s raised $72 million for bombing victims, thinks Chevy and MLB went overboard canceling the promotion in which fans were supposed to hold signs spelling out “Silverado Strong” during Game 5 at Busch Stadium in St. Louis.

The use of the term “Strong” is ubiquitous on Madison Avenue and in pop culture, noted Mr. Sheehan. Think the U.S. Army’s “Army Strong” ad campaign, which replaced the late “Army of One” effort. The victims of Hurricane Sandy in the state of New Jersey have adopted “Jersey Strong” as their slogan for resilience and recovery. Don’t forget disgraced cyclist Lance Armstrong’s “Livestrong” foundation.

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