New Red Bull ‘Stratos’ Video Shows What It Was Like to Be Felix Baumgartner


Red Bull was holding out on its ‘Stratos’ viewers.

One year after the brand’s mega-stunt, it released a new video, presenting the viewer with Australian skydiver Felix Baumgartner’s perspective during his freefall. The visual is simple — backed with only the sound of wind and the flapping fabric of his protective suit — putting the average person in the daredevil’s shoes as he rapidly approached earth and became the fastest man on the planet.

With close to 4.9 million views this week, it tops our chart and brings the campaign’s cumulative views to more than 207 million, according to Visible Measures.

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