Hasta La Creative!

Halloween is right around the corner, and in less than a week, parents around the world will encounter one of the most terrifying beasts known to man — the cranky, over-sugared kid. That’s the idea behind this recent spot for Papa Murphy’s Pizza created out of Seattle/Los Angeles agency WDCW, which stars a cavalcade of cuties who morph into nasty gremlins after trick-or-treating and presumably, OD’ing,on the sweet stuff. The simple solution to turning them back to their lovable selves? Papa Murphy’s bake-at-home Jack-o-Lantern pizza.

The smiley-faced pie is a yearly offering for the Washington-headquartered take-and-bake pizza brand, and the client had provided the agency with a fairly wide-open brief to promote it to families. “It’s quite a tradition for many families to buy one around Halloween, and since it’s such a simple, fresh, great-tasting pizza, we didn’t have to explain much,” said WDCW copywriter Jennie Moore. “That freed us up to spend more time on the fun, scary part.”

The final spot reflects a fairly universal family truth: “that hungry kids get cranky and cranky kids melt down,” said Ms. Moore. “The pizza solves all those problems because it’s good, easy and fun and kids will eat it.”

Continue reading at AdAge.com