Hasta La Creative!

Roku has consolidated its creative, digital and media business with Butler, Shine, Stern & Partners as its new CMO sets a higher bar for this holiday season and beyond.

The TV-streaming electronics brand also hired Sellpoints to support various digital shopper-marketing efforts.

“If you think about this holiday season across the whole landscape, one thing happening is it’s going to be a big season for streaming,” said Roku Chief Marketing Officer Matthew Anderson. “I felt pretty strongly that there was a big creative opportunity for us and an opportunity to put together a strong digital capability that might be more than we’ve done in the past.”

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