Hasta La Creative!

As the top marketer overseeing Blue Cross and Blue Shield plans in five states, Darren Rodgers has a lot riding on the successful implementation of Obamacare. And despite the glitch-filled roll out, he is not about to panic.

Consumers who have not been able to sign up online “must be frustrated,” said Mr. Rodgers, senior VP and chief marketing officer of Health Care Service Corp., the nation’s fourth-largest health insurer that operates plans in Illinois, Texas, Montana, New Mexico and Oklahoma. But “there is some time here for the growing pains of the process to work out before anyone is really impacted,” he added. The plans won’t take effect until Jan. 1, so the company is telling consumers that “we will keep working with you and the federal government” to make sure their coverage is effective on that date, he said.

The company is offering plans on the online federal health-care marketplace, HealthCare.gov, in every state it operates. Mr. Rodgers estimated that “hundreds” of people have enrolled in the company’s plans through the federal exchange, but did not disclose an exact figure.

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