Hasta La Creative!

The game was available during youPIX Rio festival culture of the internet, which happened in the last october 18 and 19. To play the “Social Pinball Race” were not necessary chips. Enough to check in on one of the pinball machines, using Facebook or Foursquare. After check-in, the game balls were automatically released. The automaker’s booth had two pinball machines customized with graphics studio Opala Rosa Choque following models Fiat 500 and Punto. The technology that allowed the pinball machine interact with the social network of the participants was produced by Bolha.

Advertising Agency: Pereira O’Dell, São Paulo, Brazil
Managing Director: Michel Lent
Creative Director: Andre Pupo
Art Director: Vinicius Sakamoto
Copywriter: Andre Pupo
Illustrator: Opala Rosa Choque
Additional credits: Bolha / Tecnology
Published: October 2013