Oct
22
Belvedere Vodka Joins List of Brands Touting Heritage
Posted in: Uncategorized
Another liquor marketer is going back to its roots. Belvedere Vodka in a new campaign will tout the liquid as being “distilled according to a 600-year-old Polish tradition,” while playing up ingredients such as special rye found in the nation’s central region.
The effort by Omnicom Group’s BBDO, New York, will debut this week with TV ads on nine U.S. cable networks, representing the largest campaign ever for the super-premium brand, which launched in the U.S. in 1996.
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