Hasta La Creative!

Jumping into a new-business RFP is sort of like looking for romance online. So, marketers: If you want to find an ideal companion — not just a one-night stand — here’s a sample profile to demonstrate what agencies today seek in a love connection.

Looking for: A long-term relationship. Very loyal. Not exclusive (well, exclusive in your category). More like a “marketing friend with benefits.”

My perfect date: Me and you alone, with nothing more than a whiteboard between us. Don’t get me wrong, I don’t want to hover over your shoulder. But I’d love to feel like we’re going to collaborate on the big issues you and your brand face, dig into the data and workshop solutions as a team.

Continue reading at AdAge.com