Hasta La Creative!

Doh! Reese’s is about to get some sticky new competition from Bart Simpson-backed Butterfinger. The Nestle brand has bought a Super Bowl spot plugging a new peanut butter cup version of the classic candy bar that will launch in January.

Bart will not appear in the Super Bowl spot, said Butterfinger Brand Manager Jeremy Vandervoet. He was considered, but the brand “wanted to do something much more broad than going back to the Simpsons, which are a little old,” he said. The 30-second ad, which will run in the second half, is still under development, but it will keep the brand’s “clever, irreverent personality,” he said.

The line extension marks a new phase in the candy-bar wars on a couple of fronts: For one, Butterfinger is aiming squarely at Hershey Co.’s Reese’s Peanut Butter Cups, the top-selling chocolate confectionary brand in the U.S. with a projected 11.5% share and more than $2 billion in sales for 2013, according to Euromonitor International. And with the Super Bowl spot, Butterfinger will bump heads with Mars, which in recent years has been the only candy marketer advertising in the game. This year Mars’ spot will feature either M&Ms or Snickers.

Continue reading at AdAge.com