Week Three: Top 10 Fall TV Shows With the Most Word-of-Mouth Buzz
Posted in: UncategorizedFor the third week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows and listening in on “real world” conversations — not just what you see on Twitter and Facebook.
We worked with the Keller Fay Group, a market-research firm that specializes in tracking word-of-mouth, to generate the chart you see here. (Last week’s chart is right over here.) The data is based on interviews with a cross-section of 1,452 Americans ages 13 to 69 years old who were interviewed from Oct. 7 to Oct. 13 regarding 29 new, high-profile TV shows that have premiered already or will premiere shortly.
Because the the fall TV premiere schedule stretches on for weeks and weeks through September and October, Keller Fay is conducting multiple surveys over a series of consecutive weeks. Once all of the the most-buzzed-about shows each get at least a couple episodes on air, we’ll examine how all this talk correlated with ratings.
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