Oct
17
Even Ron Burgundy Can’t Keep Samsung Smartwatch From the Top of the Viral Video Chart
Posted in: UncategorizedThe mobile phone sector surged back to the top of this week’s Ad Age Viral Video Chart after turning in an unusual no-show last week.
Topping the latest chart was Samsung and its campaign for the new Galaxy Note 3 smartphone and Galaxy Gear “smartwatch,” a wrist-worn mobile computing device. The Galaxy line campaign — which includes three pieces of creative and 15 related clips — netted 12.6 million views this week.
Directly behind Samsung was mobile device competitor Sony, whose campaign for the Xperia Z1 racked up 6.9 million views.
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