Oct
17
What Zico Coconut Water Learned in Its First Year as a National Brand
Posted in: UncategorizedIt’s the rare marketer that cites 50% year-over-year growth as a disappointment. But Zico, the coconut water brand that last year became majority owned by Coca-Cola Co., wanted to do better than that in 2013 — and is in the midst of a course correction to ensure it accelerates growth in 2014.
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