Hasta La Creative!

Rockstar Games’s “Grand Theft Auto V” (GTA 5) is poised to be the most successful video game ever based on initial sales, and that’s largely due its intricately drawn setting. The game takes place in Los Santos, a faux Los Angeles so detailed that video game website IGN called it “an extraordinarily well-realized world” unto itself.

That realism is only heightened by the game’s abundance of fake, yet recognizable, brand names.

But GTA 5’s brands don’t provide flattering representations of their real-life counterparts. Instead, the game’s parody brands provide a cutting satire of American consumerism and how it pervades our culture.

Continue reading at AdAge.com