Oct
14
Oreo’s Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet
Posted in: Uncategorized
Bryan Weiner
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media.
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