Oct
11
‘Walking Dead’ Zombies Return Sunday to Continue Reinventing TV
Posted in: UncategorizedJust as the big broadcasters are settling in to their fall seasons, one of network TV’s biggest challengers, AMC’s “The Walking Dead,” is returning Sunday to make itself felt.
“The Walking Dead” became the most watched show among adults 18 to 49 years old last season, with 8.1 million in that demographic and 12.4 million total viewers ultimately tuning in to the season three finale. In comparison, CBS powerhouse “The Big Bang Theory,” broadcast’s highest-rated scripted program in the demo, was watched by 6.6 million 18-to-49-year-olds last week.
The success of a small cable channel’s post-apocalyptic zombie series has turned TV conventions on their head, in both programming and advertising.
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