Marketers Could Be Hit by Tough New Data Laws for EU
Posted in: UncategorizedThe battle between big data and individual privacy will be put in the spotlight on Oct. 21 when the European Parliament votes on the introduction of the harsh new Data Protection Regulation.
Organizations — including the World Federation of Advertisers and the Industry Coalition for Data Protection (a collection of trade bodies that includes the WFA and the American Chamber of Commerce to the EU) — have been furiously lobbying ahead of the vote, hoping for a lighter-touch regime to protect the interests of business.
Malte Lohan, director of public affairs at the WFA, said, “The European Parliament wants to make the toughest privacy law the world has ever seen. The EU is championing the rights of citizens, but it’s not that straightforward — this could undermine the digital economy.”
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