Hasta La Creative!

After focusing on reliability, relationships and “love,” in its ads, Subaru of America’s’ going back to the well with a creative theme broached a few years ago: a near-miss with death.

Subaru and agency Carmichael Lynch, Minneapolis are working on a new ad called “They Lived,” which revisits the normally taboo topic of death by car accident.

In the spot still under development, we follow a wrecked Subaru from the trooper handing it off to the wrecker and the wrecker to the junkyard. Each person who sees the mangled vehicle stares in horror until they’re told the uplifting news: “They lived.”

Continue reading at AdAge.com