Hasta La Creative!

For U.S. Hispanic agencies, the search for a top creative often extends to the entire Spanish-speaking world, with Argentina and Mexico the main hunting grounds.

Alvar Sunol, who will join Miami-based Alma as SVP-executive creative director from Bassat Ogilvy in Madrid, may be the only Spaniard leading the creative department at a U.S. Hispanic agency.

Mr. Sunol has also worked in Mexico, as deputy chairman and executive creative director of JWT Mexico for three years, before returning to Spain six years ago as executive creative director of Bassat Ogilvy Madrid. This will be his first job in the U.S., although he lived in Wisconsin as a high school student and returned to the U.S. to go to college in Massachusetts.

Continue reading at AdAge.com