Hasta La Creative!

Recent events such as the bankruptcy of independent shop KSL and the merger between giant agency holding companies Publicis Groupe and Omnicom Group have raised questions about whether indie media shops can compete. But from the marketing industry’s perspective, there’s no question: They must continue to co-exist. Holding companies often are the best solution for clients that require global scale, but independent media agencies are structured to service clients wanting more custom, niche scale.

As the news goes, KSL’s demise seems due to circumstances specific to that agency. The fact that its problems afflicted an independent media agency is purely coincidental.

Continue reading at AdAge.com